社交媒体营销

告诉你的故事 & 通过社交媒体有目的地接触你的目标受众

社交媒体营销ROI的3个R

在过去的十年里,社交媒体已经成长、发展和大规模扩展. 曾经的“可有可无”现在变成了一个强大的基础接触点, 不仅支持现有的客户, 但是与前景, 建立关系并立即驱动, 对你的底线有可衡量的影响.

也就是说,仅仅在社交媒体上露面还不足以改变现状. 通过挖掘和理解你的社会努力的影响, 你将能够发现哪些是有效的,哪些是无效的. 和, 从那里, 你将能够最大化你的社会足迹,并创造一个一致的, 有凝聚力的品牌体验,吸引消费者并激励他们采取行动. 这就是社交媒体的三个“r”出现的原因...

利用社交媒体进行研究

社交媒体让你无可比拟地接触到你的核心消费者. 但是,很多时候,品牌不会在他们的研发中利用这一点. 据Kalypso社交媒体和产品创新公司称, 70% of brands surveyed say they plan to use social media for research -- but just one in three have a plan in place to actually accomplish that goal.

这不仅是一个错失的机会, but it keeps you and your business from getting the most out of your social platforms. 通过征求社会关注者的反馈, 分析你的用户统计数据,回顾他们在什么时候参与了什么, you’ll be able to better understand what makes your consumers tick -- and that’s something that will help you deliver on customers wants and needs, 所以你可以把你的营销和信息提升到一个新的水平.

利用社交媒体留住客户

而许多企业把时间和精力集中在获取新客户上, 通常,真正的收入来自现有的买家和长期的忠实用户. 平均, it costs five times more to engage and activate a new customer as it does to retain a current one. So, 而将新消费者引入你的渠道是很重要的, it’s essential to be all-in with your existing customer base -- and that’s where social media comes in.

社交媒体是一种重要的留存工具. 它不仅为消费者提供了另一个更个人的参与平台, 但这会让他们与金沙体育买球面对面. 他们还可以在哪里发布你面向消费者的个人资料, 与您的企业直接分享反馈, 整体, 与你的客户基础和你的互动-所有与几个快速点击? 除此之外,, 社会工作——根据Sprout social的说法, brands leveraging social media in their marketing and retention efforts see a customer spending boost of 20%-40%.

充分利用你的保留机会, be sure you’re tracking retention rates among social followers versus non-social followers as well as when they took repeat action, what they responded to and any other elements that indicate what’s working and what’s not. 从这里, you’ll be able to better understand what compels existing consumers to dig deeper with your brand so you can strategize and streamline future engagement efforts.

利用社交媒体获得推荐

推荐和口口相传是, 真正的, 最古老的营销方法, 仍然, 它们是最引人注目的. 有趣的是, 虽然, 今天的消费者不需要从一个值得信赖的朋友那里听到这些, 亲戚或同事. Today’s consumers are just as apt to trust and take action on a positive -- or negative -- online review from a total stranger as they are from a first-hand comment. 根据

小企业趋势,84%的消费者信任小企业的在线评论. Use that to your advantage and you could easily harness the power of your loyalists to drive new consumers -- consumers who come to the table primed to buy.

衡量、发展和扩展这些努力的最佳方式? 通过集成UTM代码,您可以利用先进的跟踪和转诊系统. 你的病毒反馈和产生的结果将是完全可追踪的, which will help you better increase and enhance the power of your word-of-mouth efforts -- efforts which, 据Sprout Social报道, 能驱动20%-50%的购买决策.

By 焦点ing on these three Rs you’ll be able to make the most of your current and future social media, 更多参与, 新旧消费者之间的考虑和转换. 做得正确, 社交媒体可以是你营销努力的关键, delivering more consumers with more spending power than any other outlet out there -- and can cost a fraction of the price with a fraction of the waste. 这就是社交媒体的力量——而且是强大的.

得到更多的消费者

新媒体平台改变了企业和消费者之间的动态关系. 交流不再是单行道了. Social media and online reviews demand a new level of transparency and accountability. 鹅卵石可以与你的团队协同工作, 把我们自己的专业知识带到你的品牌社交媒体上. 我们的战略, 金沙体育app最新版下载-oriented approach will help you find ways to create partnerships with your customers, and connect and interact with your audience in ways that have never been possible before.

点燃金沙体育买球

真正的社交媒体广告是有针对性和合作性的. We will use data and analytics to help you find interested audiences that you haven’t engaged before. 通过将公共关系信息与最新的搜索媒体最佳实践相结合, 社交媒体是一种非常有效的与你的观众联系的方式. This sort of one-on-one interaction with current and potential customers is powerful because it takes place where your audience is already evaluating your product. 如果做得好, 社交媒体营销可以创造无偿访客, 扩大知名度,赋予你的品牌个性, 让你的公司形象更真实、更平易近人.

传达你的信息

Social media is a key part of a brand’s 整体 marketing and communications strategy. We’ll start by using immersion and download meetings to better understand your business goals and customer profile. Then we will apply the latest new media and tools to find and influence your audience. Because it uses cost variables and targeting tactics that aren’t available with traditional campaigns, 社交媒体营销是独一无二的定制. We’ll work with you to create a strategy that will grow your audience and increase your bottom line. 一旦到位,我们就可以直接与你的观众互动. This offers both a security buffer for your brand and makes your online identity more active, 有效的和有效的.

社交媒体营销常见问题